What is Elementor?
Elementor is a WordPress website builder plugin that lets you design pages with a visual, drag-and-drop editor — no coding knowledge required. It was founded in 2016 by Yoni Luksenberg, Yakir Sitbon, and Ariel Klikstein, and is headquartered in Ramat Gan, Israel. Today it is the most popular WordPress page builder on the market, used on more than 22 million websites and powering roughly 13% of all sites worldwide.
Elementor is available in two versions. The free core plugin covers the basics well: a drag-and-drop editor, 32 free widgets, and responsive design. Elementor Pro adds the tools that turn a page builder into a complete website builder, including the Theme Builder, Popup Builder, Form Builder, WooCommerce Builder, Dynamic Content, custom CSS, and up to 85 Pro widgets.
In 2026, Elementor reorganized its pricing into Editor Pro plans (Essential, Advanced Solo, Advanced, Expert, Agency) plus a new all-in-one Elementor One bundle that includes unlimited AI generation, image optimization, and accessibility tooling under a single subscription. Elementor also introduced built-in AI tools — AI Copilot and Angie — that generate layouts, content, code, and images directly inside the editor.
Key Features of Elementor
- Visual drag-and-drop editor with real-time, pixel-perfect editing
- 32 free widgets in the core plugin; up to 85 Pro widgets on paid plans
- Theme Builder for designing headers, footers, single posts, and archive templates
- Popup Builder for lightbox, slide-in, notification bar, and full-screen popups
- Form Builder with integrations for email marketing services, CRMs, and Zapier
- WooCommerce Builder for designing store product pages, cart, and checkout (Advanced Solo and above)
- Dynamic Content with integrations for ACF, Pods, and Toolset custom fields
- Flexbox containers that replace sections and columns for leaner, faster layouts
- Global Colors, Global Typography, motion effects, and custom CSS
- Built-in AI tools (AI Copilot and Angie) for layouts, code, copy, and images
- Hello theme — a lightweight, minimal theme designed to pair with Elementor
- Responsive design controls, custom breakpoints, and device-specific settings
- Elementor Cloud Website hosting, domain registration, and Site Mailer email delivery
- 30-day money-back guarantee on paid plans
Elementor Prices and Plans
Elementor’s core plugin is free. Paid Pro plans are billed annually and range from $59 to $399 per year depending on how many websites you need:
- Essential — $59/year for 1 website, 57 Pro widgets
- Advanced Solo — $84/year for 1 website, adds Popup Builder, WooCommerce, custom code & CSS
- Advanced — $99/year for 3 websites
- Expert — $199/year for 25 websites
- Agency — $399/year for up to 1,000 websites
- Elementor One — $228/year (launch price $168 for year one): all-in-one plan with unlimited AI (Angie), image optimization, and accessibility tooling
All paid plans include a 30-day money-back guarantee. Elementor frequently runs seasonal discounts, and you can upgrade or change plans at any time from your Elementor account.
